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Hashtag, you're it!
Are you on social media? Facebook, Instagram, Tik Tok, the opportunities are endless. However, the thought of trying to stand out in the massive world of social media can be…daunting. There are billions of people just like you creating posts, so how can your voice stand out?
Bring in the “#.”
Aside from utilizing trending topics and trusting the “almighty algorithm”, hashtags are a great way to launch your content! Imagine this, you are at the grocery store and need to find one specific item. You may wander aimlessly until you come across exactly what you are looking for, or you may check the signs to see which aisle you need to go to. Hashtags, or keywords, are just that in any social media space.
A category method that helps you find content.
It all started on Twitter when someone thought of an idea to group relevant tweets together. In comes the hashtag, formerly known as the pound symbol, and suddenly searching up different categories of interest became easier than ever before. The use of hashtags on other platforms has only grown since then.
Using relevant keywords in hashtags helps put your content out there and makes it easier for others to find it. Believe it or not, there is a science behind the mix of words you see at the end of a post. A good posting strategy follows these tips:
- A hashtag always begins with the # symbol, and cannot include spaces, punctuation, or symbols. Otherwise, it’ll break off the link. (Ex. #PArealtor, #LCARblog)
- Before you tag away, make sure your accounts are public. The point of a hashtag is help someone find your post; however, if your post is not public…then there is no way for it to be found!
- Do not clump too many words together in a hashtag. The likelihood of someone searching for a really long hashtag, such as #thegreatestLCARblogarticleyouwilleverread, is extremely slim. Keep it concise and you will have much better results.
- Keep your hashtags relevant and specific so that they stand out. You want your content to be easy to find, and simple hashtags are short while being easy to remember. Look up trending hashtags and try to apply them to your posts for a bigger boost in engagement.
- Limit the number of hashtags used. Too many hashtags can make a post look spammy and can be too distracting. Imagine looking at a fancy sports car littered with bumper stickers. It’s distracting and takes away the value of you are trying to share. A good rule of thumb is to exceed no more than five really strong hashtags.
Hashtags are a great way to help shared audiences find your content, and when used correctly, can help boost your voice on any social media platform. They not only help provide value to your posts but also build connections with others in your field. Whether you are creating content for your business or simply just want to be found, consider throwing in a few hashtags to your post.
You never know how much of a #success it could be!
Facts, opinions and information expressed in the Blog represent the work of the author and are believed to be accurate, but are not guaranteed. The Lancaster County Association of Realtors is not liable for any potential errors, omissions or outdated information. If errors are noted within a post, please notify the Association. Posts represent the author's opinion and are not necessarily the opinion of the Association.
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Since its inception in 1917, the Lancaster County Association of Realtors (LCAR) has been deeply involved in providing buyers and sellers with knowledgeable, ethical and competent agents.